By achieving this goal, the vendor aims to become one of the big three LCD TV brands in the Taiwanese market, and enter into at least the second ranking group in the European market. Cheng Liang-bin, vice president at Nexgen Mediatech Inc., a Chi Mei Group member for sales of Chi Mei branded LCD TVs and LCD monitors, noted that Chi Mei's own branded LCD T and LCD Monitor shipments posted 200,000 units and 1 million units, respectively, in 2006.
Chi Mei ranked fifteenth to sixteenth in the European LCD TV market in 2006, with a negligible share of less than 2%. However, it targets shipments of 250,000 units in the region for 2007, representing more than 2% of an estimated 22 million LCD TV market.
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