CHICAGO Mark Smithe admits to a moment of doubt before shelling out $10,000 for a 65-inch high-definition, flat-panel, plasma TV and related gear last week.
The hesitation was brief. He's a Bears fan, after all, and what better way to experience the Super Bowl than to see and hear every Brian Urlacher glare and crunching hit through a system with 2 million pixels and theater-quality speakers?
"It's a little bit of keeping up with the Joneses," said Smithe, one of an estimated 2.5 million Americans purchasing a new television for Super Bowl Sunday, based on results of a recent survey. "Our friends' jaws are going to drop when they see this."
Just buying chips and dip and a 12-pack of beer doesn't cut it for Super Bowl parties any more. If you expect your friends and neighbors to choose your place for the big game, you may have to pony up for a flat-screen TV, digital tuner and surround-sound speakers so they can spectate with quality.
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